Building your Sales Funnels some of the latest tools to us
This didn’t make any sense to us when we first started in our business. Didn’t even know what a sales funnel was. There are many tools out there we have just listed some of the favorite and ones that are easy to use. Here are some of the most popular options when it comes to putting together both free and paid funnels:
Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel.
It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.
There is also Click Funnels, Builderall, so many to name and they all have something that will help you with your business in some way.
Instabuilder—similar to LeadPages, but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your own funnels or landing pages. It includes several funnel templates and a drag-and-drop page builder that makes it easy to get just the look you want. (great for the person who wants to try to do it themselves).
AWeber—Probably the easiest email manager on the market today, AWeber is the choice for many small business owners, not only because it’s simple to use, but because it’s also economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segmenting, so you can send emails exactly when—and to whom—you want.
We are using Mailchimp as the automation is free and getting great results on people signing up to our e-books.
AW Pro Tools—an add-on to AWeber, AW Pro Tools gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automations.
PayPal—The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart. We use this and also use stripe which is connected to our website. Square is another option if you do markets etc as their fees are cheaper than paypal. Eventbrite and Trybooking also have the ability to take payments online and they also keep records of who has purchased.
Ontraport—Another email manager, Ontraport offers shopping cart functionality as well, so you can create powerful funnels that are fully integrated with your sales process. The benefit here is that you don’t have to try to synch your cart with your email system, since it’s completely self-contained.
There are others on the market so do some google research, check out groups in Facebook and ask other business owners for their opinions.
Infusionsoft—Probably the top tool for any business model, Infusionsoft is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It’s priced at the high end, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.
When starting out this may be a very expensive option so do some research as starting with pen and paper or excel. You don’t have to have the latest and put yourself in debt.
As you can see there are many options when it comes to building out your sales funnels or landing pages, At the most basic level, you must have: A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.
A way to capture email addresses. AWeber is definitely the top choice here, but others include MailChimp, Constant Contact, and iContact.
A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1 Shopping Cart, Woo Commerce, Infusionsoft, and aMember.
Our recommendation is to start small you can always upgrade once you have a better cash flow. Build the funnel/landing page framework as simply as you can, using tools that don’t cost a fortune. Once you have a few funnels/landing pages up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels/landing pages convert better and work more efficiently.
- Building an easy one that you can edit yourself when needed
- Test a few to see which one get the most hits/sales/conversions
- Look at the latest words or google to research which come up on the first page
- Know your ideal client and target audience
- Research and plan out your pages
Ethical Direct Selling Group are touring Australia with “The Art of Selling” – coming to a town near you. Read more at The Art of Selling or head directly to our Shop to purchase a ticket. Coming to Brisbane on 9th February 2018