Direct Sales Marketing Tactics

Common Direct Sales Marketing Tactics – Online and Offline

marketing tactics

Getting your Marketing Tactics working for you.

We know you are very excited about your new business. We’re excited with you. Now it’s time to tell people about your new business and to get them excited. Below we outline some common online and offline marketing tactics. We’ve outlined in other blog posts the importance of a marketing plan. We want to be clear here. These are common and chances are that you will utilise some or all of these tactics. But you should only implement them after a proper marketing planning process. That way you’ll know how to utilise these tactics most effectively and what you should be saying on them.

Here are some common offline tactics.

Flyers – Believe it or not, a well designed flyer can still be effective if used properly. Why do you think supermarkets still deliver to letterboxes. You need to be careful though. You should use repeat flyers – often delivering to the same area on more than one occasion.

Networking Events – You are a business owner now. Business owners attend networking events. You should look at different networking events in your community and see if there are any worth attending.

Stalls at Events – Your product may be suited to selling at local events like school or church fetes. You can often do this quite cheaply.

Presentations/Demonstrations – Often done in-home, presentations and demonstrations are often your best option as these allow your clients and prospects to touch and feel your products.

Get on the phone – Sometimes you just need to get on the phone to talk to your clients or prospects. This can be done prior to presentations to invite them along or it could be a follow up call to try to make a sale or set up a second appointment

There are also a number of effective online marketing tactics. We have shared a brief outline on each of these below.

Social Media – You may have heard that the average person maintains 5 social media profiles. Facebook, Twitter, Linkedin, Pinterest, Instagram, Snapchat and more. It’s important that you identify your ideal client as this will help you decide which platforms are best suited to promoting your business (Free tip: You will have to be on Facebook. EVERYONE is on Facebook.)

Email Marketing – An email newsletter and other email marketing opportunities can be a great way to keep in touch with your existing clients but email can also be a good way to turn prospects into customers.

Blogging – We blog. This is a blog post. We use it as a great way to share useful information with you, whether you are a client or a prospect. It helps us with our own branding but also with Search Engine Optimisation

Guest Posting – Sometimes you get the opportunity to share a post on someone else’s website – promoting yourself to their audience. This can be a great way to build your profile.

We have shared with you some great tactics here but please remember to do more planning before implementing these tactics. Please don’t hesitate to get in touch if you have any questions.

 

UPCOMING EVENTS….

Ethical Direct Selling Group are touring Australia with “The Art of Selling” – coming to a town near you. Read more at The Art of Selling or head directly to our Shop to purchase a ticket. Coming to Brisbane on 9th February 2018

Connect with Excelling in Direct Sales at:

  fblogo  twitter_logo       

 

14 thoughts on “Direct Sales Marketing Tactics”

  1. Please let me know if you’re looking for a author for your weblog.
    You have some really great posts and I believe I would be a good asset.
    If you ever want to take some of the load off,
    I’d absolutely love to write some content for your blog in exchange for a link
    back to mine. Please blast me an e-mail if interested.
    Regards!

  2. Thank you for every other excellent article.
    Where else may just anybody get that type of info in such
    an ideal manner of writing? I’ve a presentation next week, and
    I’m on the search for such information.

  3. Excellent pieces. Keep posting such kind of info on your blog.
    Im really impressed by your site.
    Hi there, You’ve done a great job. I will certainly digg it and
    in my opinion recommend to my friends. I am confident
    they’ll be benefited from this site.

  4. Hi there just wanted to give you a quick
    heads up. The text in your content seem to be running off the screen in Opera.
    I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you know.

    The style and design look great though! Hope you
    get the problem fixed soon. Thanks

  5. Excellent goods from you, man. I’ve have in mind your stuff prior to and you’re just too magnificent.
    I really like what you’ve acquired here, really like what you’re stating and the best way through which you say it.
    You’re making it entertaining and you continue to care for to keep it smart.
    I can’t wait to read far more from you. This is actually a great site.

  6. Hurrah, that’s what I was exploring for, what a material! present
    here at this web site, thanks admin of this web page.

  7. I’ve been browsing on-line more than three hours as of late,
    but I never discovered any interesting article like yours.
    It is lovely value sufficient for me. In my opinion, if
    all web owners and bloggers made good content as you probably did,
    the net shall be a lot more helpful than ever before.

  8. Hey there I am so grateful I found your weblog, I really found you
    by mistake, while I was searching on Digg for something else, Nonetheless I am here now and would just like to say thanks a
    lot for a tremendous post and a all round entertaining blog (I also
    love the theme/design), I don’t have time to
    read through it all at the moment but I have saved it and also added in your RSS feeds, so when I have time I will be back to read a great deal more,
    Please do keep up the awesome jo.

  9. My partner and I absolutely love your blog and find almost all of your post’s to be exactly what I’m looking for.
    Do you offer guest writers to write content to suit your
    needs? I wouldn’t mind composing a post or elaborating on a
    number of the subjects you write about here.
    Again, awesome weblog!

Leave a Reply

Your email address will not be published. Required fields are marked *