Oversharing on social media how much is too much?
Remember everyone is talking about telling your story and being your authentic self. How can you be your authentic self on social media without pissing off your audience? You are your brand and make sure you are speaking the truth, be open, be honest and have integrity when sharing you story.
Pat Flynn and Jon Lee Dumas are two networkers who are very transparent about their life, their income etc. You could argue that when you are making the kind of moola they are making (6 figures and beyond per month) it is easy to show this and be inspirational to others. However, it will be off putting to some of the population because they see money as evil. Their ideal client/target audience are buying what they are selling so their strategy of being transparent to their tribe is working.
People share and overshare on social media all the time, think of health issue eg: cancer or other illnesses, talking about their breakups, relationship struggles, death in the family, their children and the children’s milestones. This doesn’t mean it is all doom and gloom as this makes us real people. What you want to keep private sometimes needs to be shared by others to keep them in touch with friends and family.
As you would know when there is a fight between businesses the whole world knows, think of the rivalry between major players in Australia, Coles and Woolies or think of Donald Trump and his twitter wars.
Be aware of your Social Media profile
As business owners we have a business page, a personal page, a business group etc. Well these sometimes cross over, why you ask because we are human. Be very clear on who you want on your personal profile because they may not want to see your latest dinner, your kids awards or that you are fighting with x, y, z in your family.
Too much? Maybe.
Looking at social media sharing or oversharing, it is very important to pay attention to not only what you say, how you say it, who you are saying it to. Maybe a fan page where you can transfer business people off your personal profile could help. Use private settings to limit who can see pictures, your rants, your personal views etc. Also hide your friend’s contacts so that they don’t get random spam requests.
Remembering, that anything on the world wide web is Forever and ever and ever
Privacy settings do help however a way to keep personal and business separate is to have that business page and have your personal page private just to friends (restricted if you want). Always think of every single post, blog, tweet, Instagram or FB post can be traced. If you wouldn’t post it on your front door or on tv monitor then maybe you shouldn’t post it on social media.
Information can be passed around so quickly now, think of all the viral videos that were posted and how fast they accrued views. Once it is out there you can’t take it back ever.
Really think twice before you bag this shit out of someone, disclose your sex habits or other confidential info on the internet. You never ever know who could see it and pass it around which in turn affects your branding and your personal image.
The bottom line?
Know your audience and know yourself.
If you’re not comfortable sharing certain aspects of your life and business, chances are they won’t be comfortable hearing about it, either.
It’s okay to maintain some privacy, even in this transparent world of online marketing.
Tips to remember:
- Nothing is ever deleted from social media
- Be positive and uplifting on social media
- Share what you feel comfortable with
Ethical Direct Selling Group has our Business Ethically Events running each month.
We also have the Association conference and awards night which is to celebrate people in the industry and how they are conducting themselves with ethics in mind.
Time to nominate people in the industry for our Awards.