Setting a BHAG. How this can Help your Business?

Setting a BHAG. How this can Help your Business?

If you spend any time around business owners and entrepreneurs you might come across the acronym BHAG. If you don’t understand what BHAG means let me spell it out for you quickly – BHAG stands for big hairy audacious goals. Let’s take a quick moment to identify what BHAG might mean for you. A big hairy audacious goal means looking at your business, means looking at what you are passionate about and basically setting yourself a goal to be the best in the world at it. It’s like looking at a stretch goal. You might be setting targets for sales targets, for calls targets or for other areas of your business but with a BHAG you need to aim higher, you need to be the best in the world at it.

A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines.”

— Collins and Porras, Built to Last: Successful Habits of Visionary Companies

I think you can see from the definition above why a big hairy audacious goal is important for your business and your team. If you provide a unifying focal point it gets the team working together – it gives you something to aim for higher than you may have previously thought you were able to achieve. It is something for you and your team to get excited about

I’m not going to tell you in this article what your own big hairy audacious goal should be. It’s up to you and your team to decide what your big hairy audacious goal should be. And it doesn’t just necessarily have to be revenue-based. You may decide you want to help people. You may decide you want to donate a significant amount of money to a particular charity that you all support (after earning a certain amount of profit to ensure that you can make this donation.)

The important part about your big hairy audacious goal is, as mentioned above, that it is a unified focal point. If you don’t get your team on board, if not everybody agrees, if you haven’t spoken to them about it first then they’re not going to get behind it and you’re not going to achieve your goal. So sit down with those members of your team and come up with the big hairy audacious goal that you all agree with that you will get excited about and that you all are going to strive to achieve

I think that it’s important that you sit down as a team to establish your goals to come up with strategies and tactics to achieve these goals and to make sure that you’re monitoring your path towards achieving these goals and celebrating milestones along the way good luck and show us your big hairy audacious goal below in the comments.

Book in for a BHAG setting strategy session today.


Ethical Direct Selling Group are touring Australia with “The Art of Selling” – coming to a town near you. Read more at The Art of Selling or head directly to our Shop to purchase a ticket.  Next stop Brisbane on 9th February 2018.

Connect with Excelling in Direct Sales at:

  fblogo  twitter_logo       


15 thoughts on “Setting a BHAG. How this can Help your Business?”

  1. Hello. I have checked your and i see you’ve
    got some duplicate content so probably it is the reason that you don’t rank high in google.
    But you can fix this issue fast. There is a tool that generates articles like human, just search in google:
    miftolo’s tools

  2. Pretty nice post. I just stumbled upon your blog and wished
    to say that I have really enjoyed surfing around your blog posts.

    In any case I will be subscribing to your rss feed and I hope you write again very

  3. Thanks for some other wonderful article. Where
    else could anyone get that kind of information in such a perfect
    way of writing? I have a presentation next week, and I
    am at the search for such info.

  4. I’ve been browsing on-line greater than 3 hours as of late,
    yet I by no means found any interesting article like yours.
    It’s beautiful price enough for me. In my opinion, if all webmasters
    and bloggers made just right content material as
    you probably did, the web can be much more useful than ever before.

  5. Just want to say your article is as astounding.
    The clarity in your post is simply cool and i could assume you’re an expert on this subject.
    Fine with your permission let me to grab your feed to keep updated with
    forthcoming post. Thanks a million and please continue the rewarding work.

  6. It’s remarkable to pay a quick visit this web page and reading the views of all colleagues on the topic of this post, while
    I am also zealous of getting knowledge.

  7. Thank you, I have just been searching for information about this
    topic for ages and yours is the greatest I have came upon so far.
    But, what about the conclusion? Are you sure concerning the source?

  8. For the reason that the admin of this site is working, no hesitation very quickly
    it will be famous, due to its feature contents.

  9. Hello! I could have sworn I’ve been to this website before but after looking at
    a few of the articles I realized it’s new to me. Anyways, I’m certainly delighted I stumbled upon it and I’ll be book-marking it and checking back often!

Leave a Reply

Your email address will not be published. Required fields are marked *